About Softiviti

What Softiviti is

Softiviti Inc. is an Ottawa-based Canadian parent company created to build, organize, and support focused operating brands. The company provides a common foundation for business development, digital infrastructure, brand governance, and long-term growth while allowing each operating brand to serve its own customers and market.

How we operate

We take a long-term view. Each brand is built to last — not to be sold, merged, or pivoted away from when the market shifts. We invest patiently and let each brand develop at its own pace.

Each operating brand has its own focus, team, and customers. Softiviti provides shared infrastructure and oversight without interfering with day-to-day operations. We believe clarity of purpose at the brand level produces better products and better outcomes for customers.

We maintain capital discipline. We grow brands by building real products for real customers, not by chasing funding rounds or acquiring businesses for scale alone.

Our operating brands

• Sofmatic — Automation systems and practical software solutions for business operations.
• BAhZAAR — Online retail across fashion, electronics, home, and lifestyle products.
• HealThea — Tea and natural-products commerce focused on thoughtful daily rituals.

Where we are based

Softiviti Inc. is based in Ottawa, Ontario, Canada.

Contact and partnership inquiries

For press, partnership, careers, or general inquiries, use the contact form .